Merk Car World

2011 KIA Optima

Following a year of sales records and notable awards and accolades, Kia Motors America (KMA) added to the brand’s trophy collection this week with Consumer Guide Automotive’s “Best Buy” designations for the 2011 KIA Optima in the midsize car category and the 2011 KIA Sorento in the midsize SUV category. In addition, the 2011 KIA Sportage received the Consumer Guide Automotive “Recommended” designation. Each vehicle was evaluated on price, features, performance, accommodations, fuel economy, reliability records and resale value. “Receiving three awards from Consumer Guide Automotive reflects Kia’s growing presence in the U.S. market and is a direct result of the brand’s ongoing design led transformation,” said Michael Sprague, vice president, marketing & communications, KMA. “Continuing into 2011 with the arrival of the brand’s first turbocharged and hybrid vehicles in the U.S., Kia will continue to meet consumer’s evolving needs and deliver on the company’s philosophy of delivering vehicles with high levels of style, quality and value.”

The all-new 2011 KIA Optima, which stars as the Official Vehicle of the NBA, advances Kia Motors' design-led transformation with completely new and stunning design characteristics, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. The all-new Optima's three new powertrains – including the brand's first-ever turbo and hybrid engines (available next year) in the U.S. – deliver a class leading combination of power1 and fuel economy while the sedan's spacious cabin is outfitted with the latest technology features and luxury amenities. Available in three trims, LX, EX and SX, the 2011 Optima features a starting price of MSRP of $18,995.

2011 KIA Optima

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies. The launches of the all-new 2011 Optima CUV, the first vehicle to be assembled at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, and all-new 2011 KIA Optima compact CUV, further enhance the lineup, and are both available in retail showrooms.